Is Free Basics the access that users want

Facebook’s Free Basics’ campaign is a unique moment in the public debate on net neutrality in India.

It has seen the company respond directly to its critics in the form of a counter campaign to “save” Free Basics (known earlier as internet.org) from regulatory scrutiny. Or ev en a complete ban. This well-funded, expansive counter campaign tells its own story.

Free Basics will provide some access – a limited set of what the web has to offer – to those who currently have none. Reinforced by the imagery of shrinking distances and expanding horizons, the hero here is “connectivity”. Connectivity is posited as having intrinsic and unassailable value. Mark Zuckerberg tries to tell us why: it’s personal – “Get closer to the people we care about”. It’s even economic, and political – “Get access to new opportunities and ideas”.

Facebook’s Free Basics campaign is a unique moment in the public debate on net neutrality in India.  It has seen the company respond directly to its critics in the form of a counter campaign to “save” Free Basics (known earlier as internet.org) from regulatory scrutiny. Or even a complete ban. This well-funded, expansive counter campaign tells its own story.
Free Basics will provide some access – a limited set of what the web has to offer – to those who currently have none. Reinforced by the imagery of shrinking distances and expanding horizons, the hero here is “connectivity”. Connectivity is posited as having intrinsic and unassailable value. Mark Zuckerberg tries to tell us why: it’s personal – “Get closer to the people we care about”. It’s even economic, and political – “Get access to new opportunities and ideas”.

Courtesy:Business-Standard.com

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Bloomberg`s Video on Free Basics by Facebook

Visit Official Websites:

http://www.savetheinternet.com

http://www. freebasics.com