Mobile Friendly Website ! Google`s NEW Update
FLASH-NEWS! Google is introducing a major change on April 21st: If your website is not MOBILE-FRIENDLY, your search engine rankings could be significantly impacted.
Google is about to change the way its influential search engine recommends websites on smartphones in a shift that’s expected to sway where millions of people shop, eat and find information.
The revised formula, scheduled to be released Tuesday, will favor websites that Google defines as ” mobile-friendly .” Websites that don’t fit the description will be demoted in Google’s search results on smartphones while those meeting the criteria will be more likely to appear at the top of the rankings — a prized position that can translate into more visitors and money.
It’s probably the most significant change that Google Inc. has ever made to its mobile search rankings, according to Matt McGee, editor-in-chief for Search Engine Land, a trade publication that follows every tweak that the company makes to its closely guarded algorithms.
To stay in Google’s good graces, websites must be designed so they load quickly on mobile devices. Content must also be easily accessible by scrolling up and down — without having to also swipe to the left or right. It also helps if all buttons for making purchases or taking other actions on the website can be easily seen and touched on smaller screens.
If a website has been designed only with PC users in mind, the graphics take longer to load on smartphones and the columns of text don’t all fit on the smaller screens, to the aggravation of someone trying to read it.
Google has been urging websites to cater to mobile device for years, mainly because that is where people are increasingly searching for information.
MOBILE FRIENDLY TEST
Run your site through this simple mobile friendly test: https://www.google.com/webmasters/tools/mobile-friendly/
If your website is not mobile-friendly contact us to get it solved.
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